Inventory you can name
Every publisher in a Zensa deal sits on a list you have read and approved. No made-for-advertising domains, no resold paths, nothing in the placement report you have to go and look up afterwards.
Buy the inventory you'd actually approve.
Zensa Media curates programmatic supply before it reaches your bid stream. What arrives in your seat is one deal ID, carrying the publishers, audiences and quality rules you signed off on. Everything else stays out.
Runs inside your existing DSP seat. No migration, no new contracts.
Curation filter
Illustration
Open pool
1,284,000
Qualified
1,284,000
Deal ID
ZM‑OPEN
Illustrative. Real pool sizes depend on market, format and targeting.
300,000+Audience segments available
100+Supply partners in the network
60+Markets you can activate in
1Person on your account, start to finish
Volume is easy. A media list you can defend is not.
Open exchange buying gives you reach and almost no control over where it lands. Made-for-advertising domains. Resold paths that add a margin and nothing else. Audience segments modelled two years ago and never refreshed. Curation puts a filter in front of all of it, and you decide what the filter lets through.
Segments built for the brief
Third-party segments, contextual signals and your own first-party data get combined into one addressable pool. It is priced once, inside the deal, instead of stacking data fees on every line item.
One deal, your rules
Floor price, frequency, formats, viewability threshold and blocklists live in the deal itself. Change them mid-flight and every campaign pointed at that deal picks up the change.
What is media curation, and why does it matter?
A curator sits between the sell side and the buy side. Instead of your DSP bidding into everything an exchange has to offer, the curator qualifies that supply first, attaches the audience data, and hands your seat a single deal ID.
You buy less and you buy better. Working media goes up because you stop paying for the impressions you would have thrown out in the post-campaign analysis anyway.
300,000+
audience segments, across 60+ markets, available to build from
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01
Audience intelligence
Start from your customer, not from whatever inventory happens to be available. First-party data, CRM matches and third-party segments get mapped to the places those people actually spend attention.
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02
Inventory qualification
Every seller path gets checked against ads.txt, made-for-advertising signals, historic viewability and completion rates. What fails is cut before it ever reaches your bidder.
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03
Deal packaging
Audience, inventory and rules get bundled into one PMP or programmatic guaranteed deal, delivered as a deal ID your traders can activate the same day in the seat they already use.
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04
Measurement and tuning
Delivery data comes back at domain level, weekly. Weak paths get pulled, strong ones get more floor room, and the deal keeps getting better while it is still running.
Three points where a curated deal changes the outcome
Curation is not one moment in the media plan. It shows up before you spend, while the campaign runs, and in what you learn afterwards.
Audience and supply strategy
- Customer profile mapped onto a segment taxonomy
- Publisher allowlist drafted and sent over for approval
- Floors negotiated against your target CPM, not the exchange clear price
- Format, frequency and viewability rules written into the deal
Curated deal activation
- One deal ID activated in your existing seat
- Blocklists updated without rebuilding the campaign
- Pacing and win rate checked against the plan, weekly
- Underdelivering paths swapped for live alternatives
Impact measurement
- Domain-level delivery report, no rolled-up buckets
- Viewability, completion and attention against benchmark
- Segment performance ranked for the next flight
- Recommendations you can act on, not a slide deck
Ready to activate your first curated deal?
Send the brief you already have. You get back a proposed publisher list, an audience build and a floor price, before you commit to anything.
One deal ID. Every channel.
The same curated audience travels across formats, so frequency, reporting and quality rules stay in one place instead of four.
Display
Standard IAB and high-impact placements on publisher sites that passed the quality check. Priced against a floor you agreed rather than whatever the exchange happens to clear at.
Video
In-stream and out-stream inventory with completion rate and viewability thresholds written into the deal. Player size and sound-on status are filter criteria here, not footnotes in the report.
Native
In-feed placements that inherit the publisher's own layout. Useful when the message needs reading time rather than a click, and when a banner would be ignored.
Connected TV
Broadcaster and streaming inventory bought programmatically, with household-level frequency capping that carries across the rest of the plan instead of sitting on its own island.
Built for a web without third-party cookies
Safari and Firefox stopped passing them years ago, consent rates keep sliding, and Chrome's plans have changed more than once. A curated deal works the same either way, because the targeting sits on the supply side rather than in the browser.
Contextual targeting
Page-level classification and semantic analysis decide where an ad belongs. No user identifier needed at any point.
Privacy-first modelling
Seller-defined audiences built from publisher first-party data, kept inside the consent the publisher already collected.
Brand safety by default
Category blocking, keyword exclusions and MFA filtering apply at deal level, so they hold across every campaign pointed at it.
Cross-channel measurement
Household and panel-based methods cover reach and frequency across display, video and CTV where cookie attribution has stopped working.
300,000+ segments. Every vertical, every intent.
Segments come from vetted data partners and get combined per brief. Eight of the verticals built for most often are below. Counts are indicative and move with market and recency window.
Automotive
In-market buyers, model research, EV and lease intent
24,000+Finance & insurance
Mortgages, pensions, business banking, switching intent
31,000+Travel & tourism
Destination intent, booking window, cabin and hotel class
28,000+Retail & FMCG
Basket behaviour, promo sensitivity, brand affinity
42,000+Tech & telecom
Device upgrade cycles, B2B software, connectivity
19,000+Health & wellbeing
Fitness, nutrition and OTC. Sensitive categories excluded
16,000+Media & entertainment
Streaming subscribers, gaming, live events, music
22,000+Property & home
Movers, renovation, energy contracts, interiors
17,000+One operator. No account layers.
Zensa Media is run by Marcel Schuyt. He writes the response to your brief, negotiates the floors, builds the deal and reads the log files. There is no junior planner in between, and nobody rotates off your account halfway through the flight.
That structure has a limit, and the limit is on purpose. A small number of accounts at a time, each one with someone who knows the campaign by name.
Transparency
You see the publisher list, the segment sources and what the deal costs before it goes live. The fee is a number, not a range.
Selectivity
A shorter inventory list usually beats a longer one. If a supply path cannot be justified, it does not go in the deal.
Accountability
One name on the account, one number to call, one person who answers for the figures in the report.
Ready to see what your budget is actually buying?
Send the brief you already have. You get back a publisher list, an audience build and a floor price. If those numbers do not beat what you run today, you have lost an email.